This is an individual award. It is designed to highlight best practice in marketing execution, acknowledging an individual that has delivered measurable and impactful marketing campaigns and customer satisfaction over the 2021 calendar year. Consider looking at customer experience, new, repeat and referred business and overall project and business brand results. All portfolio types and sizes will be considered. A submission is required for this award.
| Criteria | Weightings |
| Demonstrates significant achievements and accomplishments of note from a marketing perspective (a particular campaign, or work more broadly over the year). | 40% |
| Demonstrates what marketing techniques they used to achieve the business objectives | 25% |
| Provides examples of why they believe they should be the Marketer of the Year in 2021 | 25% |
| The ‘wow’ factor – challenges the status quo | 10% |
This award is available to all customer groups. It is designed to recognise organisations who have disrupted the status quo to deliver on a business objective or solve a broader market issue. This could be through tech advancements, changing the customer experience or service and providing solutions for a new or existing business/market need that has resulted in commercial gain and/or benefit for the industry or local community. This year the criteria will have a focus on innovation throughout the COVID-19 pandemic. A submission is required for this award.
| Criteria | Weightings |
| Innovation - demonstrates how their company/agency differentiated or adapted in 2021 | 40% |
| Demonstrates the outcome and benefits for their company and/or the broader market | 20% |
| Provides data or insights to demonstrate the commercial benefit | 20% |
| The ‘wow’ factor – challenges the status quo | 20% |
This award is available to all customer groups. It is designed to recognise companies and individuals supporting not-for-profit organisations or initiatives in their local community – either through charitable donations or commitment to local community groups and initiatives. Please describe one initiative or program your company has spearheaded over the 2021 calendar year and how you have delivered against this. Please clearly describe the objective, the outcome and its value to the community. A submission is required for this award.
| Criteria | Weighting |
| Provided a clear objective of the community initiative/program | 40% |
| Explained the outcome of the contribution and how it met the objective. Detailed the measurable benefit/value to the community or charity | 40% |
| Outlined the reason for their company to partner with this particular charity | 20% |
This award is available to all customer groups. It has been designed to recognise the exceptional women in the property industry, recognising their individual contribution through outstanding leadership, mentorship, service and marketing excellence. At their core, the winner of this award represents a culture of courage and innovation as they drive change within the industry. A submission is required for this award. To enter you must be a customer of realestate.com.au or realcommercial.com.au.
| Criteria | Weighting |
| Demonstrates significant achievements and accomplishments of note within your organisation or the wider industry | 25% |
| Quality of accomplishments and how this has positively impacted the representation and promotion of the property industry | 25% |
| Clarity and quality of future ambitions empowering females within their organisation or the industry as a whole | 25% |
| The ‘wow’ factor – challenges the status quo | 25% |
This award is available to all customer groups. It is designed to recognise companies and individuals who have introduced wellbeing initiatives into the workplace. These initiatives have provided support to you and your teams and are focused on improving their health and wellbeing at work and in their personal lives. REA has partnered with wellness experts at Benny Button for this award.
| Criteria | Weighting |
| Provided a clear objective of the wellbeing initiative/program | 40% |
| Explained the outcome of the initiative and how it met the objective - detailed the measurable benefit/value to their team/business | 30% |
| Outlined the reason they chose this initiative for their business/team | 30% |
Open to residential real estate agents and property managers who are customers of REA Group. These awards are at an individual and group level and aim to acknowledge the best agency, agent, property manager and more.
Commercial real estate agents who are customers of REA Group can enter these awards. These awards are at an individual and group level and focus on the best agency, agents in sale and for lease and more.
REA Group customers who purchase advertising on our sites outside of property listings are eligible to enter these awards. These awards are at a group level and aim to acknowledge campaigns and agencies.
