Award Categories

Media

Submission
Integrated Brand Campaign of the Year
Integrated Brand Campaign of the Year

Integrated Brand Campaign of the Year

This award recognises companies that have achieved outstanding results through integrated advertising initiatives that demonstrate excellence in delivering a powerful brand message. This could include, but is not limited to, video content, native editorial content and interactive ad units, resulting in a brand campaign that created real impact and achieved outstanding results. The campaign you are nominating for must have had a presence on an REA Group platform. A submission is required for this award.

Criteria Weighting
Outlines clearly the objective of the campaign 25%
Outlines clearly the campaign elements (creativity & innovation) 25%
Provides detail on the measurable impact of the brand campaign 25%
The ‘wow’ factor – challenges the status quo 25%
Game Changer of the Year
Game Changer of the Year

Game Changer of the Year

This award is available to all customer groups. It is designed to recognise organisations who have disrupted the status quo to deliver on a business objective or solve a broader market issue. This could be through tech advancements, changing the customer experience or service and providing solutions for a new or existing business/market need that has resulted in commercial gain and/or benefit for the industry or local community. This year the criteria will have a focus on innovation throughout the COVID-19 pandemic. A submission is required for this award.

Criteria Weighting
Innovation - demonstrates how their company/agency differentiated or adapted in 2021 40%
Demonstrates the outcome and benefits for their company and/or the broader market 20%
Provides data or insights to demonstrate the commercial benefit 20%
The ‘wow’ factor – challenges the status quo 20%
Contribution to Community
Contribution to Community

Contribution to Community

This award is available to all customer groups. It is designed to recognise companies and individuals supporting not-for-profit organisations or initiatives in their local community – either through charitable donations or commitment to local community groups and initiatives. Please describe one initiative or program your company has spearheaded over the 2021 calendar year and how you have delivered against this. Please clearly describe the objective, the outcome and its value to the community. A submission is required for this award.

Criteria Weighting
Provided a clear objective of the community initiative/program 40%
Explained the outcome of the contribution and how it met the objective. Detailed the measurable benefit/value to the community or charity 40%
Outlined the reason for their company to partner with this particular charity 20%
Most Influential Woman in the Property Market
Most Influential Woman in the Property Market

Most Influential Woman in the Property Market

This award is available to all customer groups. It has been designed to recognise the exceptional women in the property industry, recognising their individual contribution through outstanding leadership, mentorship, service and marketing excellence. At their core, the winner of this award represents a culture of courage and innovation as they drive change within the industry. A submission is required for this award. To enter you must be a customer of realestate.com.au or realcommercial.com.au. 

Criteria Weighting
Demonstrates significant achievements and accomplishments of note within your organisation or the wider industry 25%
Quality of accomplishments and how this has positively impacted the representation and promotion of the property industry 25%
Clarity and quality of future ambitions empowering females within their organisation or the industry as a whole 25%
The ‘wow’ factor – challenges the status quo 25%
Wellbeing Initiative of the Year
Wellbeing Initiative of the Year

Wellbeing Initiative of the Year

This award is available to all customer groups. It is designed to recognise companies and individuals who have introduced wellbeing initiatives into the workplace. These initiatives have provided support to you and your teams and are focused on improving their health and wellbeing at work and in their personal lives. REA has partnered with wellness experts at Benny Button for this award.

Criteria Weighting
Provided a clear objective of the wellbeing initiative/program 40%
Explained the outcome of the initiative and how it met the objective - detailed the measurable benefit/value to their team/business 30%
Outlined the reason they chose this initiative for their business/team 30%